How Mark Fitzloff built a career that anyone would envy by doing the work no one else would touch

There is a lesson buried inside one of the most celebrated advertising careers of the past two decades, and it has nothing to do with the campaigns that made it famous. It has to do with how Mark Fitzloff got started.

When Fitzloff arrived at Wieden+Kennedy’s Portland office in the late 1990s, he was hired to work on Microsoft under the assumption that he knew a lot about technology. He didn’t. But the client relationship ended abruptly anyway, and Fitzloff found himself at one of the most...