Why English isn’t enough: The language and culture gap in Polish B2B sales

Ask most foreign companies how they plan to sell into Poland and you’ll hear a version of the same answer: “Everyone speaks English these days.” It’s a reasonable assumption — and it’s the single most common reason promising market-entry efforts stall. English will get you a long way in Poland socially and even in many internal business settings. But B2B sales is a different game, and the gap between “they understand English” and “they’ll buy in English” is where deals quietly die.

This...