Using AI for business writing without sounding like everyone else

Something has quietly happened to business communication over the past couple of years. A large and growing share of the emails, landing pages, LinkedIn posts, and client updates you read were drafted, at least partly, by AI. You can feel it. The sameness has crept in. Everything has that faint sheen of competent, professional, slightly hollow text that reads like it was optimized rather than written.

For businesses, this is a real problem, and not an abstract one. In a market where more and...