Tourism enters era of last-minute bookings

Cyprus tourism is facing a profound transformation that is reshaping the entire structure of the market. The period when holidays were booked months ahead of summer, allowing businesses to forecast the season with relative certainty, appears to belong to the past. In its place, a different model is emerging, one in which travelers are making decisions increasingly closer to their departure dates.

The phenomenon of last-minute bookings is neither an exception nor a temporary trend. On the...