Cyprus Mail10 Aug 2026

Streaming platforms have room to boost ad revenues, says research firm

Ad-supported connected TV (CTV) video services could generate an average of $0.21 per hour of viewing if every available advertising slot were sold, according to a new report from Omdia, establishing a new monetisation benchmark across the ad-supported streaming sector.

The report found that the benchmark applies across Hybrid Video on Demand (HVOD) services offering lower-cost advertising-supported subscriptions, Advertising Video on Demand (AVOD), Free Ad-Supported Streaming TV (FAST) and...

This is a summary. Read the full article at Cyprus Mail.

Read full article

More from Cyprus

All news

in-cyprus

Green light for Androlykou quarry expansion, under strict conditions

Cyprus’s Environmental Authority has approved, under strict environmental conditions and restrictions, an application to expand quarry activity in the Drousia community, bordering the Androlykou quarry zone. The request, which concerns operation of a new quarry for extracting ...

today

Cyprus Mail

Seedance 2.0 for fashion: Moving from mood board to campaign film

The difficult step is not making fashion references move. It is translating color, silhouette, texture, attitude, and rhythm into a film that still feels connected to the actual collection. A fashion mood board can communicate a surprising amount with very little. A faded phot...

today

in-cyprus

Polemidia enters new era with universities and major projects

Polemidia is today among the fastest-growing areas of Limassol, with major private and public investment gradually reshaping the character of the municipality. Activity at Verengaria, the creation of student residences and new university facilities, new residential zones and s...

today

in-cyprus

Christodoulides’ ‘DISYAKEL’ jibe enrages opposition ahead of 2028

The term “DISYAKEL” is not new, but whenever it is used to suggest that the Democratic Rally (DISY) and AKEL hold identical positions, it provokes sharp reactions from both parties, neither of which wants to be identified with the other’s opposing ideology. When President Niko...

today