Purpose Communications puts people at centre of strategic PR’s golden age

Purpose Communications is marking World PR Day 2026 by inviting five members of its team to identify one quality that, for them, captures the value of strategic public relations today: consistency, trust, creativity, influence and perspective. This year’s theme, “The Golden Age of Strategic PR”, reflects the growing recognition of public relations as a core advisory function that helps organisations strengthen relationships, protect their reputation and communicate responsibly in a complex...