Protaras Riviera?

The municipality of Paralimni–Deryneia has chosen “Protaras Riviera” as the strategic banner for its tourism campaign and wider regional branding. But what does this word actually mean when it travels beyond Cyprus?

We are all familiar with the French Riviera—the Côte d’Azur, that glittering stretch of southern France with Nice, Cannes, Monaco and the rest. Or the “Athens Riviera”, the long coastal front stretching from Faliro through Glyfada and Vouliagmeni all the way to Sounio. In both...