Price comparison finally came for fashion — and Cyprus is paying attention

Cypriots can compare milk prices across supermarkets in seconds. Yet until recently, finding the cheapest pair of Geox in a dozen online stores meant opening a dozen browser tabs. That gap is closing — and the numbers suggest it was overdue.

When the government launched e-Kalathi last year, it was treated as something between a public service and a political talking point. A state-backed app that lets consumers compare prices on everyday groceries — eggs, pasta, cleaning products — across...