Paralimni-Deryneia launches ‘Protaras Riviera’ tourism rebrand

The Paralimni-Deryneia municipality has launched a tourism rebranding strategy under the name “Protaras Riviera,” with the tagline “There are reasons to be here every day,” aiming to establish the area as a recognised Mediterranean destination year-round.

The strategy was developed by international brand strategist Peter Economides, whose past clients include Apple and Pepsi. It is built around a multi-year plan to be rolled out gradually across all levels of the tourism experience, the...