On the path to becoming Europe’s leading snack brand: Alesto unveils a fresh new look and a clear focus on quality and conscious enjoyment

Alesto, the brand for nuts and dried fruits of Lidl, is undergoing a strategic evolution. At the heart of this transformation is the creation of a unique brand identity: Alesto is evolving from a classic product brand into a modern brand centered on enjoyment. With a sharper brand profile and new packaging, Alesto is being completely reimagined. The new concept puts the focus on quality, well-being, and conscious enjoyment, positioning the product range precisely at the intersection of...