Cyprus Mail14 Aug 2026

iPhone users spend 40 per cent more on microdrama apps than Android users

iPhone users spend 40 per cent more on microdrama apps than Android users

iPhone users spend approximately 40 per cent more on microdrama apps than Android users, according to new research published by technology analyst firm Omdia.

The findings challenge common assumptions surrounding who consumes and pays for this rapidly growing form of digital entertainment....

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