Factorial bets on AI to reshape business management across the region

Factorial has evolved rapidly from an HR software provider into a broader AI-driven business management platform, reflecting the growing demand from small and medium-sized enterprises for integrated digital tools that extend well beyond human resources.

Fresh from securing Series D funding that values the company at $2.5 billion, the Barcelona-based firm is accelerating its investment in artificial intelligence, product development and international expansion, with South-Eastern Europe among...