Cyprus Mail16 Oct 2026

Chinese carmakers challenge Europe’s luxury brands

China’s automakers are betting European drivers will embrace a new form of premium motoring centred on technology rather than heritage, with brands such as Changan’s Avatr and BYD’s Denza pitching what they call “intelligent luxury”.

Having rapidly gained share in Europe’s mainstream car market with affordable models and the latest tech, Chinese carmakers now have their sights on a bigger prize: the continent’s highly lucrative premium segment....

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