Betting on quality

In a market where production volumes are inevitably limited by sheer size, Cyprus needs to rethink its strategy for the agri-food sector. The new National Quality Certification System unveiled yesterday by the Minister of Agriculture, Maria Panayiotou, responds directly to what consumers are demanding: transparency, authenticity and trust.

A simple scan of a QR code on the packaging, using nothing more than a mobile phone, will give buyers access to the product’s full “identity”, everything...