Alpha Bank Cyprus advances digital banking strategy

Alpha Bank Cyprus on Wednesday announced that it has completed the implementation of Salesforce Financial Services Cloud (FSC) as part of a new investment aimed at accelerating its digital transformation and strengthening its customer-focused operating model.
The bank said the new customer relationship management (CRM) platform has been fully operational since April 30, 2026, describing the move as a strategic investment intended to improve how it serves customers, communicates with them and...
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