in-cyprus11 Jun 2026

Alcohol drinking will shrink in the next decade, research finds

Alcohol drinking will shrink in the next decade, research finds

Global alcohol consumption is set to drop over the next decade, despite population growth and rising demand in India, which is set to become the world’s biggest drinks market after China, according to market research firm IWSR.

Sales from across the sector, including Johnnie Walker whisky maker Diageo DGE.L and Anheuser-Busch InBev ABI.BR, which owns beer labels Corona and Stella Artois, have contracted since 2023 and stock market valuations have shrunk....

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