Adhesive floor signs and temporary floor graphic film: Turning store floors into Omnichannel marketing channels

In a busy retail store, trade show hall, airport corridor, hospital lobby, or franchise location, the floor is usually treated as dead space. Customers walk across it, wait on it, follow it, and stand on it while deciding what to buy, scan, download, or ask about.

That makes adhesive floor signs and temporary floor graphic film more than a visual product. Used correctly, they become part of a measurable marketing system — one that connects physical movement with digital action....