‘Sound of Inclusion’: Innovation Leo Burnett, P&G earn gold at Boussias Sponsorship Awards

The “Sound of Inclusion”, conceived by Innovation Leo Burnett and materialised thanks to the support of P&G through its brands Pantene, Always and Old Spice, has received the GOLD Award in the Live Entertainment, Music & Festivals category at the Boussias Sponsorship Awards Greece & Cyprus. The project was the only Gold-winning entry in its category across both Greece and Cyprus.

The initiative was built around a simple yet powerful belief: music can only bring people together when everyone...