‘Jump of the Year’: Armand Duplantis clears 5.50-metre wall of Lidl products

A jump the world has never seen before: Pole vault world record holder Armand “Mondo” Duplantis mastered an extraordinary challenge in Stockholm, living up to the title “Jump of the Year”. Challenged by Lidl, the exceptional athlete and holder of 15 world records did not jump over a traditional bar, but over a 5.50-metre-high, 12-metre-wide and 30-centimetre-deep wall of products, built from the discounter’s extensive own-brand assortment.

The impressive wall consisted of more than 3,000 Lidl...